Privacy Policy
Effective Date: January 1, 2025
Last Updated: January 1, 2025
Welcome to ApeironLoom ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://apeironloom.com, purchase our IT consulting services and professional training courses, or otherwise interact with us.
By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our services.
1. Information We Collect
1.1 Personal Information You Provide
We collect personal information that you voluntarily provide to us when you:
- Register for an account or enroll in our courses
- Make a purchase or place an order
- Subscribe to our newsletter or marketing communications
- Fill out a contact form or request information
- Participate in surveys, promotions, or events
- Communicate with our customer support team
The personal information we collect may include:
- Name (first and last name)
- Email address
- Phone number
- Billing and shipping address
- Payment information (processed securely through third-party payment processors)
- Company name and job title
- Professional background and experience
- Educational qualifications
- Course preferences and learning objectives
- Account credentials (username and encrypted password)
1.2 Automatically Collected Information
When you visit our website, we automatically collect certain information about your device and browsing behavior, including:
- IP address and geolocation data
- Browser type and version
- Operating system
- Device information (type, model, screen resolution)
- Referring website or source
- Pages visited and time spent on each page
- Links clicked and actions taken
- Date and time of visits
- Search queries entered on our website
1.3 Cookies and Tracking Technologies
We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing activities. Cookies are small data files stored on your device that help us:
- Remember your preferences and settings
- Authenticate your account and maintain security
- Analyze website traffic and user behavior
- Personalize content and advertisements
- Measure the effectiveness of marketing campaigns
- Improve website functionality and user experience
You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.
1.4 Information from Third Parties
We may receive information about you from third-party sources, including:
- Social media platforms (when you connect your account)
- Analytics providers (Google Analytics, Facebook Pixel)
- Payment processors
- Marketing partners and advertising networks
- Publicly available sources
2. How We Use Your Information
We use the collected information for various legitimate business purposes, including:
2.1 Service Delivery and Account Management
- Processing and fulfilling your orders and course enrollments
- Creating and managing your account
- Providing access to course materials and learning platforms
- Delivering consulting services as requested
- Processing payments and managing billing
- Sending transactional communications (order confirmations, receipts, account notifications)
- Providing customer support and responding to inquiries
2.2 Communication and Marketing
- Sending newsletters, promotional materials, and marketing communications
- Informing you about new courses, services, and special offers
- Conducting surveys and requesting feedback
- Personalizing marketing messages based on your interests
- Sending educational content and industry insights
2.3 Website and Service Improvement
- Analyzing usage patterns and trends
- Improving website functionality and user experience
- Developing new features and services
- Testing and troubleshooting technical issues
- Conducting research and development
2.4 Security and Fraud Prevention
- Protecting against unauthorized access and security breaches
- Detecting and preventing fraud and abuse
- Verifying identity and authenticating users
- Monitoring suspicious activities
- Enforcing our terms and conditions
2.5 Legal Compliance
- Complying with applicable laws and regulations
- Responding to legal requests and court orders
- Protecting our legal rights and interests
- Resolving disputes and enforcing agreements
3. Legal Basis for Processing (GDPR)
For users in the European Economic Area (EEA), we process your personal data based on the following legal grounds:
- Consent: You have given explicit consent for specific processing activities
- Contract Performance: Processing is necessary to fulfill our contractual obligations to you
- Legal Obligation: Processing is required to comply with legal requirements
- Legitimate Interests: Processing is necessary for our legitimate business interests, provided your rights are not overridden
4. Information Sharing and Disclosure
We do not sell your personal information. We may share your information with third parties in the following circumstances:
4.1 Service Providers
We share information with trusted third-party service providers who assist us in operating our business, including:
- Payment processors (for secure payment handling)
- Cloud hosting providers (for data storage)
- Email marketing platforms
- Analytics providers (Google Analytics, Facebook Pixel)
- Customer relationship management (CRM) systems
- Learning management system (LMS) providers
- IT support and maintenance providers
4.2 Business Transfers
In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred to the successor entity.
4.3 Legal Requirements
We may disclose your information when required by law, court order, or governmental authority, or to:
- Comply with legal processes
- Protect our rights and property
- Prevent fraud or illegal activities
- Ensure the safety of users and the public
4.4 With Your Consent
We may share your information with third parties when you have given explicit consent for such sharing.
5. Data Security
We implement industry-standard security measures to protect your personal information, including:
- SSL/TLS encryption for data transmission
- Encrypted storage of sensitive data
- Secure authentication mechanisms
- Regular security audits and vulnerability assessments
- Access controls and authentication protocols
- Employee training on data protection
- Incident response procedures
- Regular backups and disaster recovery plans
While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but continuously work to enhance our security measures.
6. Data Retention
We retain your personal information for as long as necessary to:
- Provide our services and fulfill contractual obligations
- Comply with legal, accounting, and regulatory requirements
- Resolve disputes and enforce agreements
- Maintain business records and audit trails
Typical retention periods include:
- Account information: Duration of active account plus 7 years
- Transaction records: 7 years from transaction date
- Marketing communications: Until you unsubscribe
- Website analytics: 26 months
- Customer support records: 3 years from last interaction
7. Your Rights and Choices
You have the following rights regarding your personal information:
7.1 Access and Correction
You can access and update your account information by logging into your account or contacting us.
7.2 Data Portability
You have the right to receive your personal data in a structured, commonly used format.
7.3 Deletion
You can request deletion of your personal information, subject to legal retention requirements.
7.4 Opt-Out of Marketing
You can unsubscribe from marketing emails by:
- Clicking the "unsubscribe" link in any marketing email
- Updating your communication preferences in your account
- Contacting us at [email protected]
7.5 Cookie Management
You can control cookies through your browser settings and our cookie consent tool.
7.6 Do Not Track
Our website does not currently respond to "Do Not Track" signals.
7.7 California Privacy Rights
California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, sold, or disclosed.
8. International Data Transfers
We are based in South Africa and may transfer your information to countries outside your jurisdiction. When we transfer data internationally, we ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses (SCCs)
- Adequacy decisions by relevant authorities
- Other legally approved transfer mechanisms
9. Children's Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will take steps to delete such information.
10. Third-Party Links and Services
Our website may contain links to third-party websites and services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. We will notify you of material changes by:
- Posting the updated policy on our website
- Updating the "Last Updated" date
- Sending email notifications for significant changes
Your continued use of our services after changes take effect constitutes acceptance of the revised Privacy Policy.
12. Contact Information
13. Supervisory Authority
If you are located in the EEA, you have the right to lodge a complaint with your local data protection authority if you believe we have not complied with applicable data protection laws.
This Privacy Policy is part of our Terms & Conditions and should be read in conjunction with those terms.